Started another book while still reading Missional book. Trade Off is about the "ever present tension between quality and convenience - why some things catch on an others don't". Very challenging to think 10 years in the future when technology is changing so rapidly.
Great examples from companies like Apple, Palm, Corning, Motorola, and McDonald's.
Speaking of McDonald's - there is a great article in Fast Company magazine this month about their 2.4 billion dollar makeover. The clown is taking a back seat!
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